The Money-Back Guarantee.
Do the work for 12 months and miss the mark, and you choose: every penny back, or up to another 12 months of coaching at no charge. Either way, you keep every tool, template and script. Here is the whole thing in plain English.
In your agreement and our terms it's called the "Until You Get There" Guarantee. Same guarantee, formal name.
Both of these, inside 12 months.
Both limbs have to be met. If either one is missed, you can claim.
How the turnover limb is measured. We take your turnover in months 10, 11 and 12 of the programme, compare it with the same three months the year before, and multiply the difference by four. If that's £100,000 or more, the limb is met. Figures come from bank statements, accounting reports or your accountant's confirmation, excluding VAT.
How the time limb is measured. Only hands-on trade work on site counts. Surveying, quoting, supervising, admin and management don't. Your baseline is your average weekly hours in the three months before you start, confirmed at onboarding. If, in any four consecutive weeks in months 9 to 12, each week is at least 16 hours below that baseline, the limb is met.
You choose. We pay.
Once a claim is confirmed, you have 14 days to pick one of two options. Whichever you choose, you keep the Toolkit.
Option one: a full refund
We refund the full programme fee you paid, within 30 days, and the agreement ends. You keep every calculator, template, script and checklist.
Option two: keep going, free
We carry on coaching you at no charge for up to another 12 months, ending early if you hit the promise. You keep the Toolkit, and you keep us.
Day 180: the checkpoint.
At your 180-day review call we confirm in writing whether the halfway conditions are met: prices up, payment terms in, enquiries answered inside the hour, proposals going out, one system tracking the work, and your first job-runner in place. If anything's outstanding, we list it and you get 30 days to complete it. That's the point of it. Nobody gets to month 12 and finds out they were behind in month 4.
Because the work gets the result.
Members who follow the steps, in order, and do the action steps at the end of every lesson, get the result. We have never seen it fail for someone who did the work. Members who watch the videos, nod along and change nothing get nothing, and no guarantee in the world fixes that.
So the guarantee is tied to your Implementation Record: one running document of every action step, the date you did it and the proof. It protects you, because the conditions are listed in your agreement on day one and we can't move them. It protects us, because the record shows what was done. That's the honest version of a guarantee, and it's the only kind we'd put our name to.
The guarantee starts with a conversation.
A free 30-minute call. We'll go through your numbers and tell you honestly whether the promise is realistic for your business. If it isn't, we'll say so.