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The programme

Twelve months. Thirteen steps. One result.

A business that earns far more than it does today and runs without you on the tools. Here is how we get you there, what you get at every step, and what we ask of you in return.

Book a free call → See the roadmap
✓ Weekly live coaching ✓ Every tool and template included ✓ Full money-back guarantee
Jack Plume and Jamie Matthews taking questions at a Get Off The Tools session
The roadmap
13 steps
from a £100k one-man band to a £1m+ business, in order
The promise
+£100k · 2 days
more turnover and two days a week off the tools inside 12 months, in writing
The reality check

Hard work alone will never get you there.

At £100k you're already working as many hours as a human can. A trade business only grows when three numbers change, and the order you change them in is the whole game.

01

Job value

How much each job is worth on average. The one-man band: lots of small jobs, priced on gut feel, often undercharged.

02

Capacity

How many jobs you can deliver at once. The one-man band: one. You. If you're not on site, nothing is being earned.

03

Lead flow

How many good enquiries come in, and how reliably. The one-man band: word of mouth only. Feast or famine.

What most people never consider. Almost everyone tries to fix lead flow first. Pour leads into a business with low job values and one pair of hands and you get busier, more stressed and no richer. Price, then sales, then capacity, then leads.
The roadmap

From a £100k one-man band to a £1m+ business you no longer have to work in.

Wherever you're starting from, you begin at Step 1. Even members already turning over £300k usually find Steps 1 to 5 are half-built, and that's why they're stuck.

Stage 1 · Steps 1–5

Stop being cheap. Stop being everything.

£100k – £250kMonths 0–12

Price properly, specialise, get your money right, make the first hire and build a sales process.

  1. 1
    Work backwards from £1m£1m divided by your average job value is the number of jobs you'd need. Most people see their real problem in thirty seconds: far too many small jobs.
  2. 2
    Move to higher-value work and raise your pricesPick the highest-ticket version of your trade and make it your core offer. Prices up 15–30% this week. Lose the bottom 20% of customers on purpose.
  3. 3
    Get your financial basics in placeLimited company, monthly numbers, VAT treated as the customer's money, deposits and stage payments on every job, every job costed, a 13-week cash forecast.
  4. 4
    Make your first hire so you can quote and sellA job-runner, not a labourer. Your first hire isn't a cost. It buys the time to go and win the next £100k of work.
  5. 5
    Build a simple, repeatable sales processReply inside an hour. A proper site visit. A written proposal within 48 hours. Follow up on day 2, 5 and 10. Track the close rate.
Stage 2 · Steps 6–9

Build the machine.

£250k – £500kYears 1–2

A lead engine you control, written delivery systems, multiple crews, and you fully off the tools.

  1. 6
    Build a lead engine you controlGoogle Business Profile, a website that converts, a referral system, then paid ads and commercial relationships. Know your cost per job won.
  2. 7
    Write down how jobs get deliveredJob management software, checklists, photos at every stage and a customer communication standard. Systems let ordinary people deliver your standard.
  3. 8
    Go from one crew to two or threeSubcontract first, employ later. Hire the job-runner before the hands, or you've just made yourself a busier foreman.
  4. 9
    Get fully off the toolsSomewhere around £250k–£350k you stop doing the work. From then on your job is sales, hiring, cash and leadership.
Stage 3 · Steps 10–13

Lead. Don't do.

£500k – £1m+Years 2–4

An operations manager, more revenue per customer, a business run on numbers, and protecting what you've built.

  1. 10
    Hire an operations or contracts managerThe hire that lets the business grow without you being the one everyone rings. Often your first job-runner, promoted.
  2. 11
    Add more revenue from the customers you already haveAdd-on services, maintenance and service contracts, commercial and framework work, customer finance.
  3. 12
    Run the business on numbers and a weekly rhythmA one-page scorecard every Monday: leads, close rate, job value, margin, cash, utilisation, pipeline. Each number owned by someone.
  4. 13
    Protect what you've builtContracts, insurance, accreditations and a two-to-three-month cash buffer. A business that doesn't depend on you is an asset.
What we actually do with you

You do the step. We hand you the tool.

The first year, in order. Open a stage to see what you do and what we hand you for it. Nothing here is "watch a video and figure it out".

01 Foundationsweeks 1–4 +
You doWe give you
Diagnose the business, then build the plan
A full diagnosis of how it runs today, your seven baseline numbers, then your business plan and first 30-day targets.
Complete the Owner's Mind foundations in three weeks
We teach you to think like the owner of a trade business, not a bloke with a van.
Post your numbers every Monday and join the weekly call
A coach replies to every post, and we ring you if you go quiet.
02 Stage 1stop being cheap and stop being everything +
You doWe give you
Do the £1m sum and choose your high-value work
The calculator and a playbook for your trade.
Put your prices up at least 15% on every new quote
The pricing calculator, the word-for-word scripts, and a coach review of your first five quotes.
Deposits, stage payments and tax set-aside on every job
The payment terms, the chase sequence and the 13-week cash forecast.
Hire one job-runner within 90 days
The advert, the interview scorecard, the trial-day plan, the subcontract agreement and the one-page job standard.
Answer every enquiry inside one hour
Missed-call text-back set up with you, plus the enquiry script.
Send proposals, not quotes, and follow up six times
The branded proposal, automated follow-up and the objection card. We review every proposal in your first 30 days.
03 Stage 2build the machine +
You doWe give you
Build your lead engine in order, free sources first
The build order, the review automation and the tracking sheet with stop-loss rules.
Write down how a job gets done
The operating manual template and the five checklists. You edit, you don't write.
Add a second crew and run the 90-day off-the-tools plan
The crew planner, the recruitment system and the plan, week by week.
Jack Plume presenting at a Get Off The Tools session
Nobody drifts quietlyThe implementation system
How it's delivered

The part most programmes don't build.

Training doesn't install a business. Action does. So the programme is built around making the action happen, and making it visible.

  • The scoreboard. Seven numbers posted every Monday: turnover, job value, margin, close rate, hours on the tools, cash, money owed. The weekly call opens with numbers, never with feelings.
  • The Implementation Record. Every action step, the date done and the proof. It's the coaching agenda and the evidence for the guarantee.
  • Evidence gates. The next step unlocks when the proof of work is posted. A member who raises prices on day three moves on; a member who watches every video and changes nothing does not.
  • The weekly live call. Ten minutes of numbers, twenty of teaching, thirty of hot seats on real figures. Replay posted the same day.
  • Review calls at 90, 180 and 270 days. Your scoreboard against your baseline and the next 90-day target in writing. Day 180 is the guarantee checkpoint.
  • The silence protocol. Seven days quiet: a coach message. Fourteen: a phone call. Thirty: a formal review against the commitment you signed.
What's included

One programme. One fee. No upsells.

Twelve months of coaching, the full training school and the Toolkit, which is yours to keep.

Coaching
Weekly live call with JamieNumbers first, then teaching, then hot seats on real figures. Recorded if you miss one.
One-to-one
Diagnosis, then review calls at 90, 180 and 270 daysYour scoreboard against your baseline, and the next 90-day target in writing.
Training
The 13-step training schoolEvery step walked through on video, in order, with a worked example from a real trade.
Toolkit
Every calculator, template, script and checklistPricing, proposals, payment terms, the 13-week cash forecast, the hiring pack. Yours for life.
Systems
Trade CRM set-up and the outreach systemEvery enquiry, quote and job in one place (Tradify), plus the process for winning commercial work.
Community
Other owners on the same roadmapYour Monday numbers thread, your Implementation Record, and a coach reply within two working days.
Trade playbooks, one page per tradeExpert sessions: accountant, employment law, insurance, financeEvery call replay, tagged by stepThe written guaranteeWebsite build as an optional, separately priced add-on
This is not

A course you watch.

A lead service. A motivational weekend. Something done for you while you carry on as you are. If you want it done for you, we're not the right people, and we'll tell you that on the call.

This is

The business apprenticeship nobody gave you.

You spent four years learning the trade. This is twelve months learning to run the business, step by step, in the right order, with the tools, the coach and the guarantee that make sure you finish it.

What it costs

One programme. One fee.

We go through it on your call, once we both know this is a fit. Pay in full, or spread the cost over up to 12 monthly instalments on your existing credit card through Splitit, with no interest, no fees and no credit check.

Book a free call →How Splitit works
Questions

Before you book.

Who is this for?+

UK tradespeople turning over roughly £80k to £500k who are still on the tools most of the week: from a one-man band or a van and a lad up to a small team, who know they're capable of more and have been stuck at the same level for too long.

Wherever you sit in that range, we start at Step 1. Even members already turning over £300k usually find Steps 1 to 5 of the roadmap are half-built, and that's exactly why they're stuck. We'll tell you honestly on the call whether we're the right fit.

Is this a course or a subscription?+

Neither. It's a 12-month coaching programme: a weekly live coaching call, one-to-one review calls at 90, 180 and 270 days, the full training school, the member community and the Toolkit of calculators, templates, scripts and checklists. One fee. No monthly subscription, no upsells.

I'm flat out already. Where do I find the time?+

Three hours a week on the business. That's the deal. The first moves, prices up, deposits on every job, enquiries answered inside the hour, show inside 30 days and buy that time back. Calls fit around site hours and every call is recorded if you miss one.

Do I have to travel to events?+

No. Everything runs online: the weekly live call, the one-to-one review calls, the training school and the community. Where in-person events are held they're optional and on separate terms.

Read all the FAQs
Next step

Find out where you are on the roadmap.

A free 30-minute call. We'll tell you which step you're on, what's actually holding the business back, and whether we're the right people to fix it.

30 minutesNo obligationNo hard sell
Book your free call →
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